Organizing a relationship event
From networking event to relationship meeting
Golfing, sailing, organizing a networking drink, or renting a skybox at the football stadium. Relational marketing isn’t that difficult, is it? At D&B Eventmarketing, we know that organizing a one-time activity to build lasting relationships is no longer relevant. Nowadays, clients want more depth. A content-driven relationship event offers far more opportunities to engage your relationships, both before, during, and after the event. With our approach, we’ve been helping companies make the most out of their relationship marketing events for over 40 years. So, if you want to organize an ambitious relationship event, we’re a perfect match! Choose D&B Eventmarketing and let our experts help you make your relationship marketing event a success.
Why relationship marketing?
Customers who are ambassadors for your company; who wouldn’t want that? With the right mix of relationship marketing and (LIVE) communication, this dream is easily achievable according to D&B Eventmarketing. A lasting relationship with your customers is what relationship marketing is all about. Research shows that, on average, 80% of revenue comes from 20% of customers. It also appears that a significant portion of revenue comes from existing customers. Therefore, implementing effective relationship marketing or organizing a networking event as part of your overall marketing communication is essential.
Strategic approach to relationship marketing
Relationship marketing is an ongoing process in which events play an important role. But what must relationship marketing events meet in order to be successful? Relationship marketing is not a series of standalone activities. Relationship marketing events are only successful if a sustainable communication process is developed. This requires strategic thinking and a well-thought-out relationship marketing strategy. D&B Eventmarketing can assist you perfectly with this.
What are the possibilities of a relationship event?
A conference, product launch, demo day, dialogue session, hybrid event, roadshow, company visit, seminar, sports event, networking drink, student challenge with client cases? There are many possible relationship events. The key is to choose the type of relationship or networking event that fits the sender and the events that the target audience wants to attend. Furthermore, a relationship event is not a one-time, standalone occurrence. If you want to turn customers into ambassadors, you must work on the relationship. This automatically means multiple touchpoints, both online and offline. Mailings and incentives can be alternated with workshops, networking drinks, and symposia, alongside scheduled phone calls and other touchpoints.
Relationship event and networking meeting as a content generator
More and more organizations are discovering the power of LIVE, and as a result, people are receiving more invitations to relationship events. However, it is not a given that people will actually attend. For an employee event, the attendance rate is usually around 75%. For a relationship event, an average of 15% to 25% of the invited guests attend. A significant percentage of the target audience does not show up. Therefore, it’s worth exploring how you can engage this group in the relationship event. D&B Eventmarketing can assist you perfectly with this.
The approach of D&B
By organizing in a structured way and creating a relationship marketing strategy and calendar, you can get much more out of your relationship with your customers. You don’t forget your customers, consistently approach them with the same vision and mission, and make it possible to measure your actions. In short, organizing a relationship event is valuable for every organization.
Organizing a relationship event? Call in D&B Eventmarketing!
D&B Eventmarketing has over 40 years of experience in organizing relationship marketing events. From networking meetings to relationship events, event agency D&B makes every event a success. Do you want us to help you turn your relationships into true brand ambassadors? Then let D&B Eventmarketing organize your relationship event. For more information about our approach, feel free to contact us. And if you want to know more about D&B Eventmarketing, read more about our event agency here.
