Open house
Organize Open house
Organizing an open day for your company? D&B Eventmarketing believes that events can boost your objectives. An open day or open house is such an event. Open days appeal to different target groups, get people moving and involve them in the strategy and ambition of an organization. In this way, an open day can give an enormous boost to the relationship with your stakeholders, whether they are family of employees, residents, students or business partners. We help you organize an open day that has an impact and creates connection.
Why organize an open house?
Organizing an open house for your company has several advantages. Why organize an open house?
• It increases your company’s brand awareness and improves your image;
• It helps build strong relationships with people in the local community;
• It strengthens the bond with clients and partners;
• It fosters a sense of connection and motivated staff;
• You can recruit potential new employees with an open house.
Open house ideas: the possibilities at D&B Eventmarketing
Organizing an open house? There are plenty of ideas and possibilities for it. Organizing an open house takes a lot of time, money, and manpower. That’s why it’s smart to make the most of your event and handle the organization professionally. This way, you’ll organize an open house that is not only successful but also contributes to the objectives your company wants to achieve. D&B Eventmarketing can help with this. With over 40 years of experience, we have all the knowledge in-house to turn your open house into a top event. We’d love to tell you about the extensive possibilities for organizing an open house for your company.
Organizing an open house: our approach
When organizing an open houseor open house, there is a lot to consider. To make sure you don’t forget anything, D&B Eventmarketing developed a method consisting of six phases.
Phase 1: Orientation and Strategy
Why organize an open house? First and foremost, because an open house is the perfect opportunity to bring your organization to the attention of various target audiences. Therefore, start early with determining a strategy. Ask yourself the following questions: • What is the goal of the open house? What is the ambition? • Who are the target groups? For example: potential employees, employees’ families, press, contacts, or customers. • Who is going to organize the open house? Write down these ideas.
Phase 2: Assemble a Team
Building on the last question, you will begin assembling a team. This should include both employees from your company and external experts. Make use of everyone’s strengths. Also, ensure clear task distribution so that everyone knows their responsibilities.
Phase 3: Open House Content
What activities will take place during the open house? What do you want to showcase? What feeling do you want them to leave with? Write down the objectives for each target group. Then, formulate how you will address these objectives. This will create a program that appeals to each audience.
Phase 4: Communication
Review which communication tools your company has and how you can use them. Think of newsletters, employee magazines, websites, social media, and press contacts. Also, involve your colleagues. They are the most important ambassadors for your organization. Additionally, ensure your contact list is up-to-date.
Phase 5: Production
Time for the actual organizing! Ensure that the atmosphere and program match the ambitions for the open house. Make decisions about invitations, entertainment, activities, and catering that contribute to the goal and appeal to the various target groups.
Phase 6: Measuring is Knowing
By making goals measurable, we ensure the open house has even more value. Conduct a baseline measurement beforehand. This way, after the event, you can assess what the event has achieved.
Want to organize an open house? Contact D&B Eventmarketing!
Planning to organize an open house for your company? D&B Eventmarketing helps you turn your open house into a resounding success. From open house ideas to the actual organization of an open house, our experts are happy to assist you. We ensure that your open house will be one to never forget. Learn more about the possibilities our event agency can offer you.
