Culture change
Getting started with your Culture?
Is it time to breathe new life into your culture or establish new shared values? D&B Eventmarketing is happy to help! At D&B Eventmarketing, we believe that strategy, culture, and values can only thrive through a positive, collective process that energizes everyone. Therefore, we work not only with the management team but with the entire company. D&B uses the scientifically proven 23+1 method from branding agency BR-ND. We combine this scientific approach with a healthy dose of creativity and positive energy. What does it look like? That’s different for each organization. A cultural transformation journey is always customized. After all, every culture is unique.
Organizing a cultural transformation event
A cultural transformation event can be part of the cultural change process, where the impact of a live event is always significant. With a cultural transformation event, we can internalize, activate, and celebrate the strategic principles of your organization in an accessible and enjoyable way.
Such an event gives the culture within an organization a boost. It can activate common values and bring to life, re-enrich, or reinforce the mission, vision, and core values of a company. Whether you are charting a new strategic course or wish to engage employees in a dialogue about the purpose of your organization or behavioral expectations, a cultural transformation company event is the solution.
What is cultural change?
Maybe you’re asking yourself: what is a culture change? Changing culture is about actively changing the behavior of employees within an organization. By changing behavior and allowing people to experience the results, their attitude and way of thinking often change as well. Due to new technologies, media, and business models, companies are undergoing significant changes. The new generation of employees has different expectations of work, relationships, and value. Additionally, the high level of transparency means that organizations must fulfill their promises more than ever. To be successful now and in the future, it is important to nurture your culture and connect it with your strategic direction, values, and brand. In other words, a #cultuurverandering# gives your ambitions a boost.
The possibilities
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D&B Eventmarketing offers various possibilities to achieve cultural change. Events often form part of a cultural transformation process. Each cultural transformation journey is unique, just like your culture. When changing the culture and organizing a cultural transformation event, we often work with the five steps from the culture booster. These are:
1. Ask the culture
Change starts with research. All employees participate in an online survey about the current and desired culture.
2. Discuss the culture
Employees engage in discussions about the current and desired cultural change in the organization.
3. Set the culture
During a creative session with broad representation from the organization, it is determined which values can be celebrated and how.
4. Celebrate the culture
Organizing a cultural transformation corporate event. This event strengthens pride in the organization and energizes employees. The values of your company are actively shared and celebrated during the event.
5. Live the culture
During the event, a manifesto is created: a guideline to internalize the culture into daily work.
Why call in D&B Eventmarketing for your cultural change?
We offer a unique combination of a scientific method with unparalleled creativity and lots of positive energy. Our specialists can conduct thorough research into pain points and translate them into a successful strategy. With our team of strategists, concept developers, designers, event specialists, a behavioral scientist, and a researcher, we can think through and facilitate the entire process. From analysis to strategic plan, and from design to execution and evaluation. This way, the cultural change process is not only thorough but also a lot of fun!
The power of a cultural change event
Events are one of the most effective communication tools. They are also ideally suited to connect people with your company. This is essential for cultural change within organizations. Organizing a cultural change event has several benefits:
- ● A cultural change event gives the ambitions of your organization a boost;
● A cultural change event connects employees with the strategic direction, values, and brand of the organization;
● A cultural change event gets people moving and drives change.
Solid experience with measurable results.
D&B Eventmarketing has been creating and organizing valuable events for clients in entrepreneurial Netherlands for over 40 years, including events for organizational culture change. This gives us a clear understanding of what is important when organizing such events. For example, we know that it is important to create involvement and foster connection, and how to achieve this. We also help you make the goal measurable, so you can motivate people by showing progress along the way. In addition to culture change events, we can also guide a larger culture change trajectory. For this, we developed the culture booster.
Implementing culture change? Contact D&B Eventmarketing!
For answers to the questions “what is company culture change” and “how can I implement culture change,” D&B Eventmarketing is the right place for you. We would be happy to explain why a culture change process through a culture change project can be beneficial for your company. Additionally, we can take care of the organization for you. If you’re also looking for culture change ideas, feel free to contact us. Or read more about our event agency here.
