Enza Zaden
75th Anniversary
2013 marked the 75th year of Enza Zaden's existence. The leading seed-distribution company celebrated this fact throughout the year by organising various jubilee activities. D&B Eventmarketing was asked to help them create a substantive jubilee concept and to support them with the production organisation of the jubilee. This is a classic example of co-creation between customer and agency.
1 large tent complex 1,255 kilos of EZ products 105 people in the event crew 63 laminated signs
AN OVERARCHING UMBRELLA CONCEPT WITH A DOUBLE LOAD
D&B Eventmarketing believes in the power of a year theme; an overarching umbrella concept to which all activities are related. The overarching theme “Growing Together”, the power of Enza Zaden was emphasised in two ways: on the one hand, the human aspects and, on the other hand, the business sector in which EnzaZaden is active. Together: with colleagues and family, with tomorrow’s talents and with business relations.
Growth: starting with its foundation 75 years ago and becoming a globally significant player and of course, the literal development and growth of seeds.
1,175 GUESTS
275 SYMPOSIUM PARTICIPANTS, 100 STUDENTS, 800 EMPLOYEES WITH THEIR PARTNERS