Nyenrode 75 years: Inspiration festival and Lustrum party
Customer
Nijenrode
Service
Anniversary
For the 75th anniversary of Nyenrode Business University, D&B Eventmarketing organized a grand inspiration festival and lustrum party. The event brought together students, alumni and employees to reflect on the past and build on the future. The result? A day full of inspiration, connection and vision on leadership.
The customer's question
How do you celebrate a historic anniversary with impact, in keeping with Nyenrode’s core values? The university wanted an event that was not only festive, but also emphasized the importance of leadership, entrepreneurship and stewardship. In addition, the goal was to connect alumni, students and employees more strongly as a community.
Our proposal
D&B Eventmarketing brought Nyenrode’s vision to life with a unique anniversary concept:
Focus on LES values: By focusing on Leadership, Entrepreneurship and Stewardship, the event gained added value in terms of content.
Community experience: The festival became a meeting place where different generations came together and shared knowledge.
Experience and storytelling: The estate was transformed into a setting full of color and history. Music, spoken word and manifestos gave the event emotional depth.
Hybridity: By involving international alumni via livestream, the Nyenrode community was strengthened worldwide.
With this approach, the anniversary became a party that made an impact, went beyond entertainment and strengthened the core of Nyenrode.
The event
- The anniversary festival took place on the historic estate and offered a varied program:
Inspiring sessions led by faculty members and leading alumni.
The launch of the Scholarship Fund during the plenary opening.
Entertainment and music performances, with a musical journey through 75 years of Nyenrode.
Festival food, colorful decorations and a vibrant afterparty in the campus bar.
The results
The event was a great success:
100+ personal manifestos: Bundled into a vision for the future of Nyenrode.
International involvement: Alumni worldwide were able to participate via livestream.
Strengthened community: Alumni, students and employees connected as one community.
Do you want to transform your anniversary into an unforgettable event with meaning? Contact D&B Eventmarketing!
