NARIM: Simply Human Congress 2024

With the 2024 congress, NARIM wanted to reflect on the progress made after last year’s theme, Transform to Perform. The question was simple: have we taken the right steps? At the same time, NARIM saw the opportunity to think more carefully about how technology and human values ​​can remain in balance, especially in a sector that is rapidly digitizing and integrating new challenges such as sustainability and AI. How does the insurance industry maintain the human dimension in this changing world?

D&B Eventmarketing translated the question into the concept ‘Simply Human’. We created a conference experience in which participants became aware of their unique human qualities. Instead of presenting technology as something overwhelming, we helped participants reflect on how technology enriches the sector and how important it is to retain the soft side, such as emotions and intuition. The conference started with a completely digital, even somewhat impersonal atmosphere, which gradually developed more and more towards humanity and emphasized the balance between technology and human values.
The added value of D&B lay in the power to make participants actually feel what distinguishes humans from technology. By alternating digital elements with consciously chosen human experiences, the participants experienced the difference themselves. In this way, the power of the senses, emotions and intuition was strengthened, so that they not only learned about the role of technology, but also felt how their own humanity is valuable in it. With ‘Simply Human’, D&B offered a profound experience that went much further than a traditional conference experience.