Bovemij: Relationship Event strategy

Bovemij was faced with the challenge of better communicating their new positioning as a total provider to their relations. Their existing relationship events, such as the Mussel Party and other traditional events, no longer matched this renewed proposition. Bovemij wanted to organize events that went beyond pure relationship management and that added value to their customer relations. The events had to contribute to their core message: “Bovemij helps you to do business successfully”.

D&B Eventmarketing developed the strategic event concept ‘Kom Verder’ for Bovemij, with which we brought their new positioning as a total provider to life in an impactful way. Our added value lay in creating a format that goes beyond traditional relationship management. We built an annual calendar with targeted events that not only strengthen the connection with customers, but also directly add value to their entrepreneurship.
Using three pillars — Get further at Bovemij, Get further with Bovemij, and Get further through Bovemij— we shaped a series of events that made Bovemij’s proposition as a partner for successful business operations tangible. We organised co-creation sessions with Bovemij’s commercial team and customer groups to clearly map out the needs and goals. In this way, we ensured that each event format precisely matched the wishes of the target group.
D&B combined strategic insight with creative execution, resulting in events that not only inform, but also inspire and encourage action. In this way, we helped Bovemij to strengthen their role as an indispensable partner in the mobility sector.