Bonusan: Get FIT Together

Bonusan faced the challenge of working together as one organization towards a healthy future, fully in line with the new strategy. The question was: how do we ensure that all employees understand, embrace and act on the desired culture? Bonusan wanted to lay the foundation for a future in which all employees feel connected to the core values ​​and are committed to the mission of the company.

D&B Eventmarketing developed the concept ‘Get FIT Together’ for Bonusan, which fully responded to the need to anchor the new culture and core values ​​in an inspiring way. Our added value lay in translating Bonusan’s vision into an interactive culture programme that not only informs employees, but also personally involves and activates them.
With ‘FIT’ as a guideline — which stands for both physical health and the core values, the ‘FITamines’ — we created a trajectory in which employees came to understand and experience the new culture in several steps. D&B provided a series of strategic touchpoints, such as a zero measurement, FIT sessions, a leadership meeting and, as a highlight, the ‘Get Together’ event, in which the Bonusan Manifesto was presented in a unique way via an 8D audio experience.
With our approach, D&B turned the culture transformation into a collective journey, in which every employee felt part of Bonusan’s mission. This created a deeper connection and a sustainable foundation for the future.