Apollo Tyres: Timed to Perfection

Customer
Apollo Tyres

Services
Productlaunch

For Apollo Tyres, D&B Eventmarketing organized a spectacular launch of the Vredestein Ultrac Pro tire in Seville. Under the theme ‘Timed to Perfection,’ 250 guests experienced an unforgettable three-day event focused on innovation, experience, and perfection.

The request of the customer

For Apollo Tyres, D&B Eventmarketing organized a spectacular launch of the Vredestein Ultrac Pro tire in Seville. Under the theme ‘Timed to Perfection,’ 250 guests experienced an unforgettable three-day event focused on innovation, experience, and perfection.

Our proposal

D&B Eventmarketing designed an event concept that seamlessly aligned with Vredestein’s brand identity: innovative, stylish, and powerful. Our approach:

Strong thematic concept: ‘Timed to Perfection’ was the common thread, reflecting perfection and precision in every element of the event.
Experience at the core: Guests were immersed in the Vredestein experience with workshops, breathtaking driving experiences, and unique entertainment moments.

Premium execution: From a holographic opening show to exclusive dinners and adrenaline-fueled circuit activities, every touchpoint exuded top quality.

Relationship building: By making the event personal and interactive, we strengthened the bond between Apollo Tyres and their partners.

Spectacular launch with a hologram of former F1 driver Giancarlo Fisichella.

Workshops and track experiences at the Circuito Monteblanco with Ferraris, Porsches, and BMWs.

Luxury dinners at unique locations, such as a rooftop with an opera singer.

Interactive driving experiences in a BMW Z4 through mountain roads.

The event

The three-day experience began with a futuristic hologram show and culminated in a spectacular rooftop dinner under the stars. Guests experienced the Ultrac Pro tire on racetracks and mountain roads, with activities that highlighted innovation and performance. The unique mix of excitement, luxury, and style made this event a total experience.

The results)

The impact was immediately felt:

  • – 250 guests from international markets experienced a premium brand experience.
    – High engagement through interactive workshops and driving experiences.
    – Positive brand association through a perfect balance of innovation and experience.

D&B Eventmarketing once again proved that we can turn a product launch into an unforgettable brand experience. Do you also want an event that makes an impression? Contact us!

Let’s work together.

Do you have any questions or want to brainstorm directly about your next event? Get in touch with us. We’re happy to assist you!

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