AmCham
60th Anniversary
AmCham has been the partner and advocate for American companies in the Netherlands for 60 years. The American Chamber of Commerce, as the organization is formally known, ensures that American businesses can operate smoothly and removes any obstacles they may encounter, as well as for expatriates and their partners. This successful role and collaboration were celebrated this spring with an inspiring gala at Theater Amsterdam in the presence of His Majesty the King.
600 international guests 50 musicians and 30 dancers 4 multinational sponsors 5 inspirational speakers
A festive program with depth
Every five years, AmCham Netherlands celebrates its existence with a festive gala dinner, which this edition was allowed to be especially grand. In addition to celebrating the 60th anniversary of the non-profit organization, our task was also to maintain and strengthen the connection with AmCham members and demonstrate the added value of AmCham. We therefore opted for an expanded program titled IMAGINE 60 years Up!, which allowed for delving deeper, visualizing, and surprising.
IMAGINE 60 years Up!
All attendees at Theater Amsterdam—including the King and Boom Chicago presenter Andrew Moskos—were blindfolded to embark on a mental journey. First, 60 years back in time, when the first man landed on the moon. Then to the present and 60 years into the future. What does the world look like then? And how do we ensure we are prepared for it? These questions were answered by inspiring speakers from multinational companies such as Aon, Ahold Delhaize, BlackRock, and Google. They shared their vision on inclusivity, sustainability, technology, and big data. This was valuable because in a rapidly changing society, the need for future-proof business insights is significant.
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