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To celebrate the 90th anniversary of financial insurer De Goudse's existence, event agency D&B Eventmarketing assisted with the development of a jubilee calendar. With the central theme "Going for Gold Together", all target audiences (employees, intermediaries, retirees, business relations and locals) were informed of De Goudse's ambition to be the number-one in insurances for entrepreneurs.
920 guests1 ambition
THE EVENT AS STRATEGIC PARTD&B Eventmarketing’s advice was to set the jubilee in service of De Goudse’s ambitions. The focus on the horizon; where they want to be in five years. The concept, thus, was not only charged by looking back and celebrating, but also by showing their intent for the future. In this way, the jubilee became a strategic part of the communication strategy. The event calendar was shaped in a contemporary manner. Special jubilee events were organised and the existing initiatives were given a jubilee theme.
EXTENSIVE COOPERATIONBETWEEN AGENCY AND CLIENT
A PERSONAL TOUCHD&B Eventmarketing and De Goudse have been working together for years. What has characterised all events is that adding a personal touch has always been an important part of them; personalised invitation trajectories, the chairman shaking hands with guests upon arrival, seating arrangements that provide the opportunity of establishing interesting relationships and the creative implementation of colleagues are just a few examples of this. Attention is properly dosed to make guests feel welcome and appreciated.
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